Questions To Ask Yourself Before Starting A Business - Happy Living

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In today’s world with the corporate sector becoming more and more challenging, it seems like starting a business is on a lot of people’s minds. There’s an allure to owning and running your own business while being your own boss.  It sounds more lucrative than working for someone else and having to answer to them all the time. There is a new trend where people seem to be ditching the corporate world and starting their own businesses.

Entrepreneur doing his research before starting a business.

Starting your own business may seem like a lucrative idea, but the truth is, its not for everyone. You need to be sure about self-employment before you take the leap. Here are some vital questions that you should ask yourself before you take the plunge:


1.   How Will Starting My Business Be Beneficial To The Public?

Starting a Business as a taxi driver to support transport needs

The first question to ask yourself is about the benefits your business has to offer to the market. Is the problem significant? Does it have a scope? Will the solutions you are planning to offer be accepted and utilized by the society?  Is there a market for the services that you will be offering? It goes without saying that the most successful businesses are the ones that offer solutions that the public will be sure to embrace.




2.   Do I Have The Time For My Own Business?

Starting your own venture is not an easy feat to take on. You do not just wake up one day, open a business, gain profit from it and start taking vacations the next month. On the contrary. Starting a successful business requires a lot of time, effort, and planning. You will find yourself continuously handling some task or the other related to your business. If you want your business to be a success, then you will need to be willing to put in a significant amount of time and effort. In fact, the initial stages of building a successful business may require remarkably more than the standard 40 hours a week. The good news is that once your business starts generating a steady income, you can free up some of that time by hiring help.


3.   Do I Have Enough Funding  For Starting A Business?

You may have an innovative business idea, but in order to see your dream come true, you need a significant amount of funding. Some businesses don’t require much capital, while others require thousands of dollars in starting capital. Costs of starting a business can be overwhelming. From start-up costs, licenses, permits, rent, inventory, employee salaries, legalities to marketing, operational costs, maintenance and sustainability, the bills can stack up. Also, revenues are always limited in the beginning. You cannot rely on this income to cover all necessary costs. Before starting a business, make a list of all potential costs and determine how you are going to pay for them for at least 6 months after opening your business.

4. What Is My Niche?

Before starting your business, determine who your market is in order to better serve their needs. Large niches are hard to profit from. Other businesses have already tapped into that market. Narrow down your target market enough, but not too much to ensure profitability.  For example, selling toys would be targeting a whole niche starting with parents, kids, and pet owners. If you narrow this niche down to dog owners, you can profit from selling dog toys. Not only that but is easier to analyze this market for profitability, as compared to larger niches.  Before starting a business, determine, analyze and study your niche for profitability.


5.   What Makes My Idea Different From Those Of Others?

Before you can start off on your own entrepreneurship notion, you need to know how your idea is unique from those of others. In today’s business world, it may seem like all money-making ideas are taken up. There will always be another company that is offering the same services as you in the market. To stay afloat, you need to stand out. Analyze your own business, decide what your selling point is and use it to your advantage. For example, it may seem like the food service industry is saturated, but every year, there are food service start-up businesses that rake in hundreds of thousands in profit. All they did was zone in on one unique selling point, be it their customer service, incentives, or product variety, that set them apart.


5.   Who Is My Competition?

Instead of going ahead with a business idea as soon as you feel like it has potential, look up companies offering the same services or products as you to get an idea of what you will be facing when you enter the market. It is always smart to know what you are up against in order to better prepare to beat your competitors at their own game. Analyze their strengths and weaknesses so that you can shape your own idea to be several levels ahead of theirs.

6.What Entrepreneurship Skills Do I Have?

accountant explaining data to colleagues

Starting a business requires some level of entrepreneurship skills. You don’t have to have formal education in business but you have to have something you can add to your business that propels it to success. It could be marketing strategies, product knowledge, accounting principles, or maybe you are a guru in closing deals. Whatever it is, having polished entrepreneurship skills is undoubtedly one of the most valuable additions you can add to your business. It is advisable to invest in acquiring more entrepreneurship skills through seminars, training sessions and classes if you are in it for the long haul.


There is an extensive thought process involved in becoming a business owner.

Wealth creation should not be the only agenda on your list. Sustained success is what will get you through. Having solid answers to these questions will make you modify your business idea to be more tuned to success.



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